An “INDIVIDUAL” is defined as "the separate distinction from others that are of the same kind". In an era where people forget who they are because of various situations, we are here to reinforce the importance of being confident with yourself. The mission of this campaign is to spread the idea, concept, and belief that it’s perfectly fine to live your lifestyle and be you (Individual). We want to spread the notion that is right; live free, love life, and it's cool to be whatever you want to be. Everyday people no longer exist due to the search of validation from others, the media, internal, and external forces. We will shed light on that inappropriate way of thinking, and challenge people to break traditional thinking. We challenge everybody to live free, self- validate, and illustrate “INIDIVIDUALITY”
WE LEAD THE FIGHT!
CONFORMING IS NOT AN OPTION……
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